Strategy ignites action is more than a tagline — it’s how the team works. Through our cross-functional team of experts in marketing, technology, design, equipment, sustainability, QA, and food safety, Crafted Spark tackles projects of any size with the right support at the right time. The Crafted Spark experience is built on collaboration — fully aligned with your vision and designed to make your team shine while helping you crush your goals.
Founded by Jenifer Duggan, a 20+ year leader in foodservice, hospitality, and experiential marketing, Crafted Spark draws from experience spanning full-service restaurant management, award-winning university dining, and operational leadership for national franchises including Chick-fil-A, Starbucks, Panda Express, Dunkin’, Freshens, and GoTo Foods brands like Moe’s, McAlister’s, Cinnabon, and Jamba. Jenifer has also directed contract administration and management of vendor partnerships with Sodexo, Compass/Chartwells, and multiple creative, marketing, and design agencies for large-scale initiatives.
We create clear, actionable plans for scaling your concept — whether you’re considering takeout and delivery programs, opening your second location or entering new markets. You’ll know exactly what to do, when to do it, and how to measure success.
From startup budgets and P&L Management to multi-year forecasts, we build and validate reports you can rely on. Our models help you cut costs, ensure the right controls are in place, and make confident, data-driven decisions to maximize profitability.
Opening a new location or expanding into a new market? We support you through site selection, design/build and FF&E selection, launch sequencing, and team readiness so your first day feels like your hundredth.
Field playbooks, site launch sequencing, training programs, and quality audits — we ensure that your teams and partners are set up for success with the systems to keep your brand consistent and profitable.
We assess your current operations and identify quick wins and long-term improvements — from cost controls to labor efficiencies and transformational technology — so you can deliver a better guest experience and stronger margins.
For founders, executives, and managers, we act as a trusted sounding board. We help you prioritize projects, navigate challenges, and identify solutions for streamlining communication, training programs and improving team retention.
We ensure your brand promise matches your guest experience — from menu to marketing to in-store design and excellent quality of food and service — so every touchpoint drives loyalty and repeat business.